mardi gras campaign

Student Work

Print Design, Typography

3 day brief

Create an invitation for a VIP event held during Sydney Mardi Gras

The VIP members event at the Mardi Gras is the Diamond Club, held every year on Mardi Gras at Taylor Square in Sydney.

I took inspiration from the similarity between the qualities of diamonds (strong, precious, faceted, beauty under pressure) and the personal attributes of the Mardi Gras founders to create a bespoke typeface - "Taylor Square" - that could be rolled out over all collateral for the event.