naples, italy tourism re-branding

Student Work

5 Day Brief

Branding, print design, digital design

Re-design the city branding to encourage new tourism to the area. 

Inspired by the food that Naples is famous for (pizza, limoncello, bread, cheese and wine) as well as the concept of discovery and history.

The city's logo has been re-designed, and rolled out to a new mobile website, tourist travel card and municipality tourist maps.