nourish now nutrition branding and logo design
Freelance Work - 2022
logo design, branding, print design, business card design
Branding and logo design for a newly qualified Clinical Nutritionist starting her own practice to be based in Lara, Victoria
The branding and logo for Nourish Now Nutrition developed from the concept of organic and is intended to represent inclusivity and growth. This design draws inspiration from shapes in nature, water, fruits vegetables, plants and seeds.
The organic (natural) shapes are overlapping, working together, each component existing as it own entity but also a unit. Much like the practice of holistic wellness.
The small accents were inspired by shapes we see in the natural world, like seeds, cells and plants.
The colour palette was developed to stand out from the mainly single colour branding of the competition. Muted tomes were used to convey a sense of calm professionalism. The 3 colours were chosen to represent growth, compassion and integrity.
In addition to the logo, submarks and a business card design were supplied for the client..